Strip Away The BS! What You Need To Score Big With Your Marketing

Jun 16

UlisticListen to today’s episode HERE.

Today Karl talks to Ulistic’s Stuart Crawford who gives a run down on the types of public relations they do for their managed service provider clients. Ulistic is a full-service marketing agency for MSPs that includes services that cover outsourced web-marketing, business websites, social media, email blasting, case study writing, Google AdWords, and more!

 

Dave Seibert

Dave Seibert, from IT Innovators, talks about the various IT conferences he is involved with currently, to include the SMB TechFest quarterly conference and the SMB Online Conference.

 

Rayanne BuchianicoRayanne Buchianico also joins us in our Oddballs segment and gives a QuickBooks tip on how to handle bounced checks.

 

 

 

 

Click to listen to today’s episode!

Odd Tuesdays

 

Listen out for today’s listener coupon to save on Karl’s upcoming 4th annual MSP Online Conference!

MSP Conference

 

*LINKS from today’s episode*

* SMB Online Conference 2015
June 23 – 25
Online
Find Out More HERE.

*ASCII Success Summit Tours
June 24 – 25
New York / New Jersey
Find Out More HERE.

* Windows 10 Behind the Curtain Event
June 23rd
Ft. Lauderdale, FL
Find Out More HERE.

* Windows 10 Behind the Curtain Event
June 25th
Austin, TX
Find Out More HERE.

* Webinar – Globalization of SMB – Featuring TechSoup’s Chris Worman
June 30th – 10:00AM Pacific
Online *Free*
Register now HERE.

You can find a full 2015 listing of MSP & Tech events happening in Karl’s weekly newsletter.
Sign up at KarlsNews.com to sign up!

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Generating Leads With Social Ammo

Feb 17

Social Ammo

While on our 2014 Roadshow, Karl and I met a fan in Sydney who spoke extremely highly of a lead generation company that secured him so many leads for his MSP business, he was considering removing any in-house sales positions that currently had lead generation responsibility. He raved that the difference in results from Social Ammo compared to his in-house team in teeing up new business was night and day.

 

Today Karl talks to Social Ammo’s Peter Caddick who shares how his company got started and how they can specifically help MSPs create leads. The focal point of Social Ammo’s efforts is on data mining LinkedIn connections, which can perhaps be viewed as daunting work or even an unproductive way in which an MSP can gain new business. Peter explains just how they take the reins of this strategy and outlines how successful it can be.  

 Rayanne Buchianico

Rayanne Buchianico also joins us today in our Oddballs segment. Rayanne gives step-by-step instruction on how to enter bartering transactions into QuickBooks.

 

Click to listen to today’s episode!  Odd Tuesdays

 

 

 

 

 

The 4th annual SMBOnline Conference, Time to Thrive-2015, is now accepting registrations!

The first 50 to register, get all 3 days for just $99. Don’t miss out! Visit SMBOnlineConference.com to register!

SMB Online Conference

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Lead with Training, Follow With Managed Services

Mar 18

Bigger Brains
Karl talks to Chip Reaves, from Bigger-Brains, about their Bigger MSP Program.

Chip says the program is a high quality video series featuring online training for business professionals covering Windows 8, QuickBooks, Microsoft Office, Gmail, sales & marketing, and more. The training series has several key elements.

1) The training is compelling – Chip says the videos were filmed with multiple cameras in studio with a focus on engagement. He says any clients that have compared the Bigger-Brains training next to comparable online training programs have found the difference to be night and day. Often online training is quite boring with a simple voiceover and screen shots. He claims their training is a cut above the rest.

2) The training is convenient for the end user –  The videos are structured so you can do the 10-minute training sessions on basically any device that can access the internet.

3) The training was built with resellers in mind – Chip says the program is IT Channel focused and adds to the offerings MSPs have overall for their clients. It is noted that MSPs could put together creative bundles/packages featuring the online training and managed service plans.

There is some mention that MSPs often neglect to consider the budgets SMBs designate annually for training, which goes beyond the IT budgets MSPs normally target. In fact, it is noted that this can be a good angle in targeting more business, with MSPs first earning new clients based on business professional training offerings and then moving into a managed services soft sell. Karl mentions that another angle to consider is that as the economy begins to recover, there are untapped government grants that pay for people to get training. MSPs could educate themselves about such grants and include that in pitches to potential clients.

Chip encourages anyone considering their training to check out their website at http://biggermsp.com. He also notes the further training Bigger-Brains is currently developing, to include a HIPAA training they hope to have up and running by the end of March 2014.

Bob Nitrio, Computer WallahAlso featured in this Odd Tuesdays episode is our returning Oddball Computer Wallah Bob Nitrio discussing Software Defined Networks (SDN).

 

 

 

Click below to hear March 18th’s show:

Odd Tuesdays

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